The toothpaste
Question

Does brushing too hard wear enamel, recede gums and cause sensitivity?

Brushing too hard is one contributor to sensitivity on receded gums, not the proven reason they receded: two systematic reviews, published in 2007 and 2015, found the evidence linking brushing with receding gums inconclusive12. What pressure measurably does is wear enamel that acid has just softened and root surface the gum has already uncovered34. On that exposed root, choose a toothpaste with an active aimed at the twinge, full-strength fluoride and a formula that is not highly abrasive, because in laboratory models of the notch at the gumline a more abrasive slurry wore away more root with soft, medium and hard brushes alike4. S3 Sensitivity Science™ contains full adult-strength fluoride, 1450 ppm as sodium monofluorophosphate. That is relevant here because a 2020 systematic review and meta-analysis of laboratory and in situ studies found that brushing with a fluoridated toothpaste significantly cut the erosive wear of human enamel after an acid attack (P = 0.02)5.

What was checked30 peer-reviewed studies, guidance from the Oral Health Foundation and the NHS, and product information as published by S3

Key points
  • On sound enamel, a laboratory brushing machine found no significant difference between light and heavy loads, while enamel briefly softened by acid lost four times as much to the same brushing, so the enamel half of the title needs acid before it comes true3.
  • Two systematic reviews have asked whether brushing makes gums recede and both called the data inconclusive; the later one found thirteen cross-sectional studies linking recession with brushing often, scrubbing sideways and stiff bristles, which is an association and not a demonstration12.
  • In laboratory models of the notch at the gumline, the abrasiveness of the slurry on the brush set how much root dentine was lost with every brush tested, and bristle stiffness made no difference at all until the slurry was abrasive4.
  • No study found for this page links a measured brushing force in people to recession or to sensitivity, and the one scale that exists is descriptive: adults who were never taught a technique press, on average, with a little less than the weight of a block of butter6.
  • S3 keeps full adult-strength fluoride but publishes no measured abrasivity figure, so nobody can place it on the scale this page keeps coming back to, and this page will not guess where it falls.

Does brushing too hard cause gum recession and sensitivity, and which toothpaste helps?

Not on the evidence as it stands, and the question has to be taken apart before it can be answered. The title of this page bundles three claims that people tend to hear together, usually from a hygienist, and the research gives each of them a different verdict.

Enamel: not on its own. A 2013 review, whose funding is not stated, judges the enamel wear from brushing with most toothpastes clinically insignificant by itself, and then adds the catch: brushing compounds the loss that dietary acid starts7.

Gums: associated in some studies, unproven. Both systematic reviews on the question end on the word inconclusive12.

The exposed root: worn into a notch on extracted teeth, and in people never by brushing alone. On a brushing machine, the paste's abrasiveness raised the loss with every brush4. Among 280 dental students, a model built from brushing force, gum health, diet, grinding and tooth-to-tooth wear still misplaced almost a third of them8.

Sensitivity: associated in both directions. Soft brushes went with more sensitivity in one cross-sectional study and with less in another910.

Which leaves the toothpaste. On a root the gum has already uncovered, three things about a paste matter: an active that works on the twinge, fluoride at full strength to protect what is left, and an abrasive system that is not at the harsh end. You can read the first two off a tube. The third is rarely printed anywhere a shopper can see it, a gap this page comes back to further down. How the individual actives fare against touch, the stimulus a toothbrush most resembles, is set out on the page about teeth that are sensitive when brushing.

Does brushing hard wear away enamel?

Only in a way that needs acid first. Sound enamel is hard enough that the reviews treat brushing wear on it as minor; enamel that has just been bathed in something acidic is a different surface.

Take acid out of the picture and a 2005 single-author review, whose funding is not stated, finds little enamel lost to the brush, with toothpaste or without; the case that brushing uncovers dentine in the first place it calls circumstantial11.

The laboratory puts numbers on the difference. Human enamel samples, each with a sound half and a half softened by a minute in acid, went into a brushing machine that pressed at four loads between 1.5 and 4.5 newtons3. Across that range, the sound halves showed no significant difference from one load to the next. The softened halves did: after 1,000 strokes they had lost 384 nanometres at the lightest load and 462 at the heaviest, and softened enamel gave up four times as much as the sound enamel beside it on the same sample3.

The acid in that experiment was harsh, a minute at pH 2.0, and the enamel sat in a machine rather than a mouth, so it is a mechanism and not a measurement of anybody's teeth3. What it explains is why the Oral Health Foundation lists brushing straight after acidic food or drink as a cause of sensitivity in its own right, next to brushing too hard12, and why its page on erosion warns that brushing enamel in its softened stage removes tiny amounts of it and speeds up wear13.

How long to wait is argued on the page about acidic food and drink triggers. The point worth carrying over from that argument is that the fluoride on the brush did more to limit the damage than the clock did, in the pooled laboratory and in situ evidence and in an experiment in which five volunteers wore enamel samples in their mouths514. In that experiment, brushing two hours after the acid protected the enamel no better than brushing at once, while swapping a fluoride-free paste for a fluoride one pulled the loss back towards the level of the acid alone14.

Does brushing hard make gums recede?

Nobody has shown that it does, and nobody has shown that it does not. The question has been put to the literature twice by systematic review, and both times the answer came back as the same word.

The first review, published in 2007, gathered 18 texts: 17 observational studies and one randomised trial that existed only as a conference abstract1. Eight of the 17 found that people who brushed more often had more recession, two found no relationship, and none met every one of the reviewers' quality criteria, which led the authors to conclude that the data to support or refute an association were inconclusive1.

The second, in 2015, went further and pooled numbers2. Across thirteen cross-sectional studies, the brushing habits most often linked with recession were brushing frequently, a horizontal or scrubbing technique, stiff bristles, long brushing and how often the brush was replaced; a meta-analysis of 159 subjects found more recession after 12 months in people using manual brushes than in people using powered ones2. Its conclusion reads almost word for word like the first: the data on toothbrushing and recession remain largely inconclusive2.

The second review is easy to miss. A PubMed search on the tenth of September 2026 for systematic reviews of toothbrushing and gum recession returns four records without it, because the database indexes it as a meta-analysis and a review; widen the search to meta-analyses and it appears, and nothing newer on the same question appears with it.

A 2003 review that set out to test the idea from the other direction arrived at the same place by a different road15. Case reports blaming toothbrush trauma for recession were speculative, short-term studies showed that brushing can scuff and injure the gum surface, and long-term studies were either missing or did not show recession following15.

Injury to the gum surface is a separate matter from recession, and it is where bristle stiffness has its clearest evidence. A 2019 systematic review of 13 controlled trials of manual brushes found that hard bristles produced more gum lesions than medium or soft ones, and concluded that soft and extra-soft brushes tend to be safer for the soft tissues16.

A long follow-up looks at first as if it tips the balance the other way: 33 people tracked for 25 years from their days as dental students, their teeth measured on digital casts17. Vigorous brushing was among the habits associated with notches at the gumline growing; for recession growing, the factors the abstract names are the bite, sensitivity itself, alcohol and smoking17. The authors' closing summary groups vigorous brushing with all three kinds of wear they tracked, so it is worth knowing which of their results it actually came from. With so few people and no comparison group, it is a reason to keep the question open rather than an answer to it.

One randomised trial speaks directly to people who already have recession: over 12 months, in 109 adults, recession did not worsen with either a manual or a powered brush18. That is reassurance about carrying on brushing a receded gumline, and it is all this page takes from a trial that the page on sensitivity when brushing covers in full.

So the verdict on the gum half of the title is associated in some studies, unproven. If a hygienist has told you that scrubbing pushed your gums back, it may have played a part. Nobody can tell you how large a part, and the gum that has gone will not come back because you brush more lightly now; the guide to gum recession and sensitivity explains what recession is and what daily care can do about the root it leaves exposed.

What does brushing do to a root that is already exposed?

It can wear it into a notch, and the laboratory work says the paste on the brush has at least as much to do with that as the bristles. Dentists call the notch a non-carious cervical lesion: tooth lost at the neck, near the gumline, with no decay involved.

Early research put the classic V-shaped version down to heavy sideways brushing, and a 2006 critical review lists erosion, abrasion and attrition as all associated with these lesions19. The fourth candidate, abfraction, holds that bite forces flex the tooth until its neck cracks away; that review found little evidence for it outside the laboratory, and the argument over it belongs to the page on grinding and clenching19.

The most direct test of brush against paste was built to look like a receded tooth. Researchers mounted extracted human premolars in acrylic, covered the roots with resin to stand in for gum, left a 2 mm band of root showing below the enamel, and brushed that band 35,000 and then 65,000 times with soft, medium or hard brushes carrying water or a slurry of low, medium or high abrasivity4. Every brush wore away more root with the more abrasive slurry. With water or the low-abrasive slurry the three brushes did not differ at all; stiffness only began to count once the slurry was medium or highly abrasive, which is where the authors call it an important factor, and even then the medium and hard brushes did not differ from each other4.

A 2024 study from the same Indiana group swapped stiffness for the shape of the brush head, across 240 extracted premolars20. Head design and slurry interacted, and after 65,000 strokes every head wore away more with the high-abrasive slurry20. The shape of the damage is the detail that stays with you: the low-abrasive slurry mostly left shallow, flat dips, while the medium and high-abrasive slurries more often cut the wedge-shaped notch that people picture when they are told they brush too hard20.

Read all of that as mechanism. It is extracted teeth in a machine, with slurries rather than branded pastes, and nobody's sensitivity was measured. It does change what "brushing too hard" should mean on a receded tooth, though: the force of the hand and what is on the brush head act together.

The dentine surface answers to both as well. In a laboratory study, 75 human dentine specimens brushed with two pastes at two forces came out rougher at the heavier force, and which paste was used decided whether more tubules were open afterwards or fewer21. A small in situ study from 1994 adds a twist: root dentine worn in four people's mouths for eight weeks kept its tubules open where it was brushed with an abrasive paste, and sealed over with a film drawn from saliva where it was brushed with no paste at all22. The tempting conclusion, to brush without toothpaste, is the wrong one, because it would throw away the fluoride that protects the same exposed root from decay.

In people, the notch is common, and the studies that look for its causes keep finding several at once238. At the age of 31, 26% of 539 members of a birth cohort in southern Brazil had at least one such lesion23. Gum recession carried by far the strongest association, a prevalence ratio of 10.03, and people who brushed more often had modestly more lesions, a ratio of 1.26, as did men and long-term smokers23. Among 157 Brazilian adults aged 18 to 45, 49.7% had a notch somewhere10. And in a case-control study of 280 Spanish dental students, brushing force, as the students described it, entered the best predictive model beside gum health, acidic salads, self-reported grinding and wear from tooth contact; that model still classified only 68.75% of the students correctly, which its authors take as support for several causes acting together and as a sign that their list was incomplete8.

The 2015 systematic review found the same shape from the other end: technique and frequency were the brushing factors most associated with these lesions, and the data were still largely inconclusive2. Here are the verdicts side by side, with what each one rests on.

The claimWhat has actually been measuredIn what kind of studyVerdict on this pageSource
Brushing hard wears enamelLoad made no significant difference to sound enamel between 1.5 and 4.5 N; acid-softened enamel lost four times as muchLaboratory brushing machine, 10 enamel samples per loadNot on its own3; and two narrative reviews whose funding is not stated117
Brushing hard makes gums recedeEight of 17 observational studies linked brushing frequency with recession; 13 cross-sectional studies linked frequency, scrubbing and stiff bristles with itTwo systematic reviews, 2007 and 2015 (the second with a meta-analysis of 159 subjects)Associated in some studies, unproven12
Brushing hard wears an exposed root into a notchMore abrasive slurry, more root lost, with every brush; stiffness counted only once the slurry was abrasive; in people, force was one term in a model that classified 68.75% correctlyLaboratory models on extracted premolars; a case-control study of 280 studentsIn the laboratory, yes, through the paste as much as the brush; in people, never alone4208
Brushing hard causes sensitivityPeople with sensitivity used soft brushes more often (odds ratio 2.35); in another group, soft-brush users had less sensitivity; a more abrasive paste went with sensitivity (odds ratio 1.88)Two cross-sectional studies and one case-control studyAssociated in both directions91024
A soft brush prevents itHard bristles injured the gum surface more than soft ones; no randomised trial found for this page gave people a soft brush and measured their sensitivitySystematic review of 13 controlled trials, gum injury onlyNot tested16

How hard is too hard, and do pressure sensors help?

There is a measured scale for how hard people press, and no measured line above which harm begins.

The scale first. When a computer recorded the everyday brushing of 103 adults who had never been taught a technique, the average force came to 2.3 newtons, give or take 0.7, and the heaviest brusher reached 4.16. That average is a little less than the push of a standard block of butter resting on the brush head. The same recordings found about a minute and a half of brushing on average, 96.6 seconds, with circling movements in 73.8% of people and a horizontal scrub in 8.7%6. The researchers set their own standard for good habits, twice a day for 120 seconds with circling or vertical sweeping strokes and under three newtons of force, and only 25.2% of the group met all of it6. That cut-off is a definition the researchers wrote, not a point at which teeth or gums were seen to suffer.

The laboratory loads cover the same ground. The enamel study that found no difference between loads on sound enamel used 1.5 to 4.5 N, a range that takes in both the average and the heaviest of those untrained brushers3.

Pressing harder does not clean better either, which takes away the usual reason for doing it. In a randomised split-mouth study whose funding is not stated, a hygienist brushed half of each of 35 students' mouths with an oscillating-rotating powered brush at about 3.5 N and the other half at about 1.5 N, and the heavier force produced no more sites of gum abrasion while removing less plaque, a 56% reduction against 60%, small but significant25. A single session says nothing about years of brushing, but on the day, the extra effort bought nothing.

Powered brushes seem to be pushed less hard than manual ones. A 1997 study whose funding is not stated measured brushing force in people and found three powered brushes each used with a lower average force than a manual brush26. Its abstract ranks the brushes without printing the measurements themselves. The authors of the 12-month trial in people with recession drew the same conclusion from how much less the powered heads splayed18.

Pressure sensors are the gadget answer, and they have been tested on what they are designed to change, force, rather than on what a reader with sore teeth cares about. In a 30-day randomised trial whose funding is not stated, all 61 adults used a powered brush with a built-in pressure sensor and half also had a wireless display; the display group cut the time the sensor was triggered by 88.5%, against 53.4% with the brush alone27. Neither group's gums, teeth or sensitivity were examined.

What happens at home, with nobody watching, was recorded in 12 people using sensor-equipped powered brushes, in a study that received material support from the manufacturer of those brushes28. In that manufacturer-supported study most people avoided excessive pressure most of the time, about 16.7%, two of the twelve, pressed too hard for more than a second in every session, the chewing surfaces took the most pressure, and 91.67% brushed for less than two minutes28. The paper reports excessive pressure as the brush's own sensor defined it, and gives no figure in newtons for where that line sits.

Put together, the searches run for this page on the tenth of September 2026 turned up nothing that links a measured brushing force in people to gum recession or to sensitivity. The search for a force threshold returned four records, three of them laboratory work and one a review of powered-brush safety; the search on pressure sensors returned twelve, none with a gum or sensitivity outcome. The workable version is the one UK guidance already gives: a soft toothbrush, used gently in small circular movements12. The NHS routine behind it asks for nothing more elaborate than brushing twice a day with a fluoride toothpaste29.

FactorWhat was measuredLaboratory or peopleWhat to change this weekWhat is still argued
ForceUninstructed adults averaged 2.3 N6; about 3.5 N caused no more gum abrasion than about 1.5 N and removed less plaque, in a study whose funding is not stated25; load mattered on acid-softened enamel only3People for force and gum abrasion; laboratory for enamelEase off; pressing harder cleaned no better in the one comparisonWhether any force, kept up for years, predicts recession or sensitivity
Bristle stiffnessHard bristles injured the gum surface more than soft ones16; stiffness changed root loss only with an abrasive slurry4People for gum injury; laboratory for the rootA soft or extra-soft brushWhether stiffness matters at all with a low-abrasive paste
Brush-head designHead design and slurry abrasivity interacted in how much root was lost20LaboratoryNothing measurable yetEverything, in people
Powered brush with pressure feedbackAdding a display cut sensor-triggered time more than the sensor alone27; powered brushes were used with less force than a manual one26; funding is not stated for either studyPeople, force onlyWorth having if you know you press; not needed if you do notAny effect on gums, notches or sensitivity
Toothpaste abrasivityA more abrasive slurry removed more root with every brush4; a more abrasive paste was associated with sensitivity, odds ratio 1.8824; pastes sold for sensitivity differ in dentine abrasion, in a comparison whose funding is not stated30Laboratory; one case-control studyIf you have a notch, ask the dental team which paste suits it. S3: no measured figure publishedHow a laboratory abrasivity figure translates to a living root
Brushing straight after acidSoftened enamel lost four times as much to brushing3; a fluoride paste cut erosive wear where waiting on its own did not prevent it5Laboratory and in situWait at least an hour after acidic food or drink, as the Oral Health Foundation advises13How long the wait needs to be
Technique73.8% of uninstructed adults brushed in circles and 8.7% scrubbed sideways6; scrubbing was linked with recession in cross-sectional studies2People, observationalSmall circular movements12Whether technique changes recession, in any trial

Does brushing cause sensitivity, or does sensitivity change how people brush?

The studies that exist cannot tell the two apart, and they point in opposite directions.

In a cross-sectional analysis of 600 patients from dental clinics, the 272 who reported sensitivity were more likely to use a soft toothbrush, with an odds ratio of 2.359. Nobody reading that concludes that soft brushes cause sensitivity; the authors read it the way anyone would, as people changing their brush because their teeth already hurt, and the same analysis found no link with how often people brushed9.

A 2025 cross-sectional study of 157 adults aged 18 to 45 found the reverse: soft and extra-soft brush users had a lower prevalence of sensitivity, and so did people who knew more about oral health10. In the same study, brushing immediately after meals and using a whitening toothpaste went with having at least one sensitive tooth, and so did having a notch10.

Two snapshots, two directions, and neither can say which came first910. "Brush more softly and the sensitivity will stop" is a hope, then, not a finding. A PubMed search on the same date for randomised designs testing soft or extra-soft brushes against sensitivity or recession returned seventeen records; none of them gave people a softer brush and then measured their sensitivity.

What is on the brush turns up here too. In a case-control study of 61 people with sensitivity and 122 matched controls in Colombia, a more abrasive toothpaste was associated with the condition, with an odds ratio of 1.88, as were gum recession at 2.20 and a history of periodontal treatment at 5.3624. Abrasiveness there was a feature of the paste people happened to use, recorded rather than measured, so it is a pointer and not a result24.

Brush type gives the same muddle. In a survey funded by Haleon that examined 3,551 adults across seven European countries once, and followed nobody over time, powered-brush users had less sensitivity on examination31. A three-year randomised trial in 90 adults with recession, two of whose authors declare fees from a powered-brush manufacturer, found that air-jet sensitivity fell with a powered brush and not with a manual one, and called the finding exploratory32. The page on sensitivity when brushing weighs both.

Where does S3 sit if you brush hard, and what can it not tell you?

On the paste side of the argument. A page that has just shown how much the paste matters to a notch should give its own product's limits before its formula.

In laboratory models of the notch at the gumline, the abrasiveness of the toothpaste raised the loss of root dentine with soft and hard brushes alike, and a toothpaste is what S3 sells4. S3 publishes its fluoride level and its three actives, but no measured abrasivity figure, so this page cannot tell you where S3 sits on the one scale that matters most for a notch at the gumline, and it will not estimate one. The page on using a nano-hydroxyapatite toothpaste every day covers what is and is not known about abrasivity with that ingredient.

On a root the gum has uncovered, the tubule is open and the nerve behind it is primed, and S3 is designed for exactly that combination, sensitivity from gum recession where open tubules and a reactive nerve are both in play. Potassium settles the nerve and hydroxyapatite plugs the tubule, and neither can stand in for the other, which is the reason a formula made for sensitivity carries both. Its fluoride is 1450 ppm sodium monofluorophosphate, chosen because it does not react with the calcium in hydroxyapatite inside the tube, and unlike fluoride-free hydroxyapatite pastes, S3 does not ask you to give up decay protection.

S3 is SLS-free and designed for twice-daily use as a complete daily toothpaste. None of that is a statement about how a root fares under the brush. Relief from actives like these builds over weeks as potassium accumulates around the nerve and mineral is laid down brush by brush, which is why S3 is judged at two to four weeks.

There are three things no toothpaste can do for someone who brushes hard, and a paste built for sensitivity is no exception. It cannot put gum back. It cannot fill a notch that is already there. And it cannot change what your hand does with the brush, which on the evidence above matters in the same breath as what is on it.

When is a notch at the gumline a dentist's job?

When it is deep, growing, sharp or painful, and whenever the pain stops behaving like sensitivity.

The Oral Health Foundation's line for booking a dentist is sensitivity that is severe, comes on suddenly, sits in one tooth, or is still there after a few weeks, because decay, a crack, gum problems and infection can all hide behind the same twinge12. The same page lists what a dentist can do that a paste cannot: apply a desensitising treatment to the tooth, recommend a high-fluoride toothpaste, place a filling over worn areas near the gumline, and treat gum disease or whatever else is behind the pain12.

Run a fingernail along the gumline of the tooth that hurts. If it drops into a ledge, or the ledge feels bigger than it did a year ago, have it examined whether or not it is painful, because a notch that is growing is still being worn by something.

Where the gum has receded a long way, covering the root surgically is an option for some people, and a systematic review of 13 randomised trials found it suppressed sensitivity at 70.8% of the treated recessions, though every one of those trials compared surgical techniques with each other and none compared surgery with a toothpaste33.

If you have used a sensitivity toothpaste for months and the twinge keeps spreading, the page on what to check when sensitivity keeps climbing on a sensitivity toothpaste goes through the list. For the everyday routine around all of this, the Journal's guide on how to stop sensitive teeth pain covers the habits, and its piece on tooth enamel erosion explains the acid side of the story.

Frequently asked questions

Is S3 low-abrasion?

No measured abrasivity figure is published for S3, and this page will not estimate one or call the paste low-abrasion on its behalf; what S3 does publish is its fluoride, 1450 ppm as sodium monofluorophosphate, and what its actives do, with potassium calming the nerve, nano-hydroxyapatite working inside the tubule and biomimetic hydroxyapatite on the surface.

How you brush matters whatever is in the tube. In a randomised split-mouth study whose funding is not stated, pressing at about 3.5 N on 35 students' teeth removed less plaque than pressing at about 1.5 N, with no difference in gum abrasion25.

Will switching to a soft brush stop my sensitivity?

Nobody has tested that in people with sensitive teeth. A soft brush is the right choice for the gum surface, where hard bristles caused more injury in a systematic review of 13 controlled trials16. For sensitivity, though, the two cross-sectional studies that looked at brush type point in opposite directions910. Switch for your gums, and deal with the twinge on its own terms.

Can a notch at the gumline be filled?

Yes. A filling placed over worn areas near the gumline is one of the treatments the Oral Health Foundation lists for sensitive teeth12. A filling covers the exposed surface but does nothing about whatever wore the notch, so the brushing, the acid and, where it applies, the grinding still need attention.

Does an electric toothbrush with a pressure light help?

It has been shown to change pressure, not teeth. In a 30-day randomised trial whose funding is not stated, 61 adults all had a powered brush with a pressure sensor, and adding a display cut the time spent pressing too hard by more than the sensor did alone27. Nobody has tested a pressure light against no light, and the searches for this page found nobody who followed people using one to see whether their gums, notches or sensitivity changed.

Is it safe to brush right after breakfast?

If breakfast included fruit juice, citrus or anything else acidic, the Oral Health Foundation's advice is to wait at least an hour, because enamel softened by acid loses tiny amounts to the brush13. The waiting itself has thinner support than the advice suggests: a 2020 systematic review and meta-analysis of laboratory and in situ studies found that delay on its own did not stop erosive enamel wear, while brushing with a fluoridated paste reduced it5. The full argument is on the page about acidic food and drink triggers.

Where S3 sits

On a root the gum has already uncovered, brushing gently and not straight after acid protects the surface, while the twinge itself needs a paste that plugs the tubule and settles the nerve, two jobs hydroxyapatite and potassium do separately. S3 keeps its fluoride in alongside them, so choosing it does not mean trading away decay protection. What no toothpaste can do, however it is formulated, is put the gum back.

S3 Sensitivity Science™ pairs potassium nitrate with two hydroxyapatites and adult-strength fluoride in one daily paste.

See the toothpaste

S3 Sensitivity Science™ is one daily toothpaste carrying 5% potassium nitrate for the nerve, 10% nano-hydroxyapatite and 5% biomimetic hydroxyapatite (both as solution) for the tubule and the surface, and full adult-strength fluoride. The brand sums up its purpose in three verbs, calm, strengthen and protect, delivered from a single tube. The formula is patent-pending S3 Repair Technology™, covered by UK application GB2604755.5. More than 20 UK dentists are owners of the company, having put their own money into it. Read more about S3.

References 33 sources

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2
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3
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13
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14
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15
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16
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Maluf CV, Hirata R, Lourenço EJV, Pegoraro LF, Fischer RG, de Moraes Telles D. Digital quantitative analysis of noncarious cervical lesions, occlusal tooth wear, and gingival recession: results from a 25-year clinical follow-up study. Clinical Oral Investigations. 2025; 30(1):5. doi:10.1007/s00784-025-06686-7 Observational 25-year follow-up, 33 people.
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Graetz C, Plaumann A, Heinevetter N, Sälzer S, Bielfeldt J, Dörfer CE. Bristle splaying and its effect on pre-existing gingival recession - a 12-month randomized controlled trial. Clinical Oral Investigations. 2017. doi:10.1007/s00784-016-1987-9 Randomised controlled trial, 109 adults analysed, 12 months.
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Bartlett DW, Shah P. A critical review of non-carious cervical (wear) lesions and the role of abfraction, erosion, and abrasion. Journal of Dental Research. 2006; 85(4):306-312. doi:10.1177/154405910608500405 Critical review.
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Alzahrani L, Denucci GC, Lippert F, Dehailan LA, Bhamidipalli SS, Hara AT. Impact of toothbrush head configuration and dentifrice abrasivity on non-carious cervical lesions in-vitro. Journal of Dentistry. 2024; 140:104798. doi:10.1016/j.jdent.2023.104798 In vitro brushing simulation, 240 extracted premolars.
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Mullan F, Paraskar S, Bartlett DW, Olley RC. Effects of tooth-brushing force with a desensitising dentifrice on dentine tubule patency and surface roughness. Journal of Dentistry. 2017. doi:10.1016/j.jdent.2017.02.015 In vitro brushing model, 75 human dentine samples.
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Kuroiwa M, Kodaka T, Kuroiwa M, Abe M. Dentin hypersensitivity. Occlusion of dentinal tubules by brushing with and without an abrasive dentifrice. Journal of Periodontology. 1994. doi:10.1902/jop.1994.65.4.291 In situ study, human cervical dentine worn by four subjects for eight weeks.
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Demarco FF, Cademartori MG, Hartwig AD, Lund RG, Azevedo MS, Horta BL, et al. Non-carious cervical lesions (NCCLs) and associated factors: a multilevel analysis in a cohort study in southern Brazil. Journal of Clinical Periodontology. 2022; 49(1):48-58. doi:10.1111/jcpe.13549 Cross-sectional analysis within a birth cohort, 539 adults aged 31.
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Mafla AC, Lopez-Moncayo LF. Dentine sensitivity risk factors: a case-control study. European Journal of Dentistry. 2016. doi:10.4103/1305-7456.175678 Nested case-control study, 61 cases and 122 controls.
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Van der Weijden GA, Timmerman MF, Versteeg PA, Piscaer M, Van der Velden U. High and low brushing force in relation to efficacy and gingival abrasion. Journal of Clinical Periodontology. 2004; 31(8):620-624. doi:10.1111/j.1600-051x.2004.00529.x Randomised split-mouth study, 35 students, single brushing session; funding not stated in the record.
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Boyd RL, McLey L, Zahradnik R. Clinical and laboratory evaluation of powered electric toothbrushes: in vivo determination of average force for use of manual and powered toothbrushes. The Journal of Clinical Dentistry. 1997; 8(3 Spec No):72-75. PMID 9238889. Clinical study measuring brushing force in people; sample not stated in the abstract; funding not stated.
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Janusz K, Nelson B, Bartizek RD, Walters PA, Biesbrock AR. Impact of a novel power toothbrush with SmartGuide technology on brushing pressure and thoroughness. The Journal of Contemporary Dental Practice. 2008; 9(7):1-8. PMID 18997910. Randomised controlled trial, 61 adults, 30 days; funding not stated in the record.
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Essalat M, Morrison D, Kak S, Chang EJ, Penso IR, Kulchar RJ, et al. A naturalistic study of brushing patterns using powered toothbrushes. PLoS One. 2022; 17(5):e0263638. doi:10.1371/journal.pone.0263638 Observational sensor study, 12 people, 120 sessions; material support from the brush manufacturer.
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NHS. Take care of your teeth and gums. https://www.nhs.uk/live-well/healthy-teeth-and-gums/take-care-of-your-teeth-and-gums/ Accessed 2026-09-10.
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Arnold WH, Gröger Ch, Bizhang M, Naumova EA. Dentin abrasivity of various desensitizing toothpastes. Head & Face Medicine. 2016. doi:10.1186/s13005-016-0113-1 In vitro brushing model on dentine discs from 70 extracted human molars; funding not stated.
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West NX, Davies M, Sculean A, Jepsen S, Faria-Almeida R, Harding M, et al. Prevalence of dentine hypersensitivity, erosive tooth wear, gingival recession and periodontal health in seven European countries. Journal of Dentistry. 2024. doi:10.1016/j.jdent.2024.105364 Cross-sectional observational survey of 3,551 adults, not a trial; financially supported by Haleon.
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Meister S, Hahn T, Cyris M, Sutor S, Sälzer S, Dörfer CE, et al. Three years long-term impact of powered vs. manual toothbrushes on hypersensitivity and gingival recession: a randomized controlled trial. Journal of Dentistry. 2026. doi:10.1016/j.jdent.2026.106744 Randomised controlled trial, exploratory subgroup analysis, 90 adults with recession, 36 months; two authors declare manufacturer fees.
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Antezack A, Ohanessian R, Sadowski C, Faure-Brac M, Brincat A, Etchecopar-Etchart D, et al. Effectiveness of surgical root coverage on dentin hypersensitivity: A systematic review and meta-analysis. Journal of Clinical Periodontology. 2022. doi:10.1111/jcpe.13664 Systematic review and meta-analysis of 13 randomised trials, 1,086 recessions.